Articles, Tips and Advice from our Digital Experts
We bring you a range of informational articles to help you navigate the online space and understand what you should be doing to help your business grow and thrive.
Genius Ideas For Turning One Piece Of Content Into 13 New Bits
You may not be able to turn water into wine, but it is possible to reincarnate one piece of content into at least 13 fresh bits (or is that bytes?). As always with content, the number one priority for digital marketing success is quality. Great content helps you get...
How to create a custom business email address
Let people know you mean business by having a *real* email address when they are dealing with your business … even if you don’t have a website yet! Read on to find out how and grab a sneaky discount.
Taming the Chaos: 6 Tips to Keep Your Office Organised
Are you the type of person that has piles of ‘stuff’ all over your desk? Have you got a mountain of filing to be done [how old school of you!] or what feels like millions of e-mails to respond to? How about your desktop? Does it look like a kid has scattered icons...
How to grow an engaged email list with an irresistible lead magnet
If you’re a creative expert, coach or service provider looking to grow your business and increase sales, you’ve probably heard about the importance of building your email list. And for good reason! Email marketing is still one of the most effective ways to engage, nurture, and qualify leads for your business. It’s like a warm hug that keeps your clients coming back for more!
How To Find A Great Social Media Manager
A talented social media manager can unlock massive potential for your small business. Social media is huge. There’s no doubt that it can make your business bigger. From a business perspective, social media has become a significant contributor to how consumers discover...
Top Work From Home Jobs For Mums
Working from home is a great option for mums because of the flexibility it allows. Mums can structure their work commitments around their personal lives because they don’t have to physically leave the house and stick to formal office hours, plus they can often...
20 Business Ideas for Stay At Home Mums
For many stay-at-home mums, raising children is a full-time job and in the early days, it can feel like there aren’t nearly enough hours in the day for domestic life, let alone for a life that involves work! But things do settle, routines get established and many...
Why You Should Use TikTok for Your Service-Based Business
Have you been thinking about joining TikTok to market your service-based business? Maybe you see the potential but are wondering how you're going to manage another social media platform. Perhaps you've already set up an account but haven't gotten much further than...
Top 10 Facebook Groups for Australian #BizMums
Facebook groups are a great place to hang out with like-minded people, grow your knowledge and, when used correctly, can help grow your business too. Want to know which groups you can join and what days you can interact? Read on for all the details … What to do:...
How Much Are Social Media Managers?
Social media managers are in high demand these days as savvy business owners move to capitalise on the escalating popularity of platforms like TikTok, Instagram, FaceBook, Twitter, YouTube and Pinterest. These channels offer huge opportunities for brands to connect...
Digital Marketing Checklist For Business Startups
Guest Post from Amy Stutt at Skydive Geronimo WA. Congrats! You’ve taken a very courageous step and started your own business. Now the challenge is to tell people about your awesome new brand and why they should choose it. Enter digital marketing. Don’t be...
How To Maintain Your WordPress Website
WordPress is the preferred CMS choice of businesses all over the world as it offers unrivalled flexibility and ease-of use. However, if your business relies on peak performance of your WordPress website – and let’s be honest, a website is one of your most important...
Set Up Your Home Office with my Top 6 Tips
There are so many great things about working from home … office puppies, a 30 second commute; trackies and PJs – need I say more? While lots of people have the image of the small business owner working in front of the TV or from the sofa, the truth is that you’ll be...
Why Your Business Needs to Register a Trade Mark
Business owners know that success doesn’t come easy. Competition is fiercer than ever and margins are tight. Digital communications and an increasingly globalised economy have brought complex challenges and business owners have to be hyper-vigilant about protecting...
The Crucial Differences Between B2B and B2C Marketing
B2B and B2C marketing can be thought of as cousins: they share a level of DNA but are, effectively, two separate entities. Anyone responsible for any marketing element – be it for your own company or within an employed business framework – should be aware of the very...
Seven tips to master your time management
Finding enough time in the day is challenging, but when you add running a business into the mix, it really ups the ante! As small-business owners we tend to wear many hats … so it’s important to plan our time to ensure that all the hats get the attention they need....
Why You Need To Register a .au Domain Name For Your Business
The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged...
How to Organise your Digital Life in 7 Easy Steps
It doesn't have to be spring to think about decluttering your life [or your digital life]! There has been a huge increase in the number of people working remotely due to the pandemic and lockdowns, and we know that the more we work online, the more ‘virtual clutter’...
Setting up your Facebook Page For Success
With 16 million users in Australia* Facebook is still the number 1 social media platform in Australia. In this guide....Facebook Profile Picture Your Facebook profile image is the most important visual element of your Facebook business page. It appears on all posts...
Creating a values-based content strategy
Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!
How Instagram Search Works
So How Does Instagram Search Work? Instagram search works by finding content based on your search term - taking into account pages, post content, locations - your results will vary from another person as Instagram uses an algorithm that takes into account your own...
7 non-salesy tips for content that converts
Learn how to create content that converts to paying clients.
The un-sales funnel approach to content marketing
The un-sales funnel approach to content marketing Guest Post from meld business ServicesWe all know the traditional approach to content marketing, using the sales funnel. In case you haven’t heard about it, it looks like an upside down triangle and represents how our...
Free Digital Marketing Courses Australia
Free Digital Marketing Online Courses Focus on one area of your business to improve - learn, then apply that learning before moving to the next course (we see too often people doing course after course without actually applying what they have learnt).~ Free Digital...
The three biggest mistakes in marketing to mums
I’ve worked with more than 100 businesses over the past four years and without question there are some mistakes which repeat over and over again no matter what the industry. The top three mistakes I see in marketing to mothers are…
The Complete Guide To Instagram Hashtags
Your Complete Guide to Using Hashtags on Instagram Here you will find EVERYTHING you need to know about using Hashtags on Instagram to grow your profile and brand engagement. A post with at least one Instagram hashtag averages 12.6% more engagement than posts...
School Holiday Tips from Work at Home Mums
School Holiday Tips from Work at Home Mums "I love working from home" ~ every WAHM mum not on school holidays... As working parents, school holidays are always a challenge no matter your situation. As work from home mums, our challenge is unique to us... yes we...
Overcoming the one-click link in Instagram
Despite the limitations Instagram has put on it’s users, there are many ways to use it to your advantage and really grow your business on the platform. Whilst you can go the easy option and change your bio link, the benefits of using a third party app seem to trump that.
6 Easy Tools To Grow Your Mailing List
Building your mailing list take time, but the rewards are endless. Your list is money and the stronger you make it the better your return on investment will be.
Email Marketing Software Compared
Side-by-Side Comparisons of Email Marketing Software suited for Australian Small Businesses, Bloggers and Influencers. Costs Table and Benefits Explained.
5 Money-Making Action Tasks to Grow Your Business
5 Money-Making Action Tasks to Grow Your Business Guest Post by Optimise and Grow Online Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will...
How to market your small business successfully on a budget
Free and low cost ideas to help get your business seen by more people. Our small business marketing ideas are ideal for small business owners on a small budget.
How to Setup Facebook Lead Ads
Generate Leads Automatically by capturing someone’s details within the Facebook platform, users click on an ad and complete a form pre-filled with their Facebook details. An effective way to build your email database list.
What is a content marketing plan and why do you need one?
The best and easiest way to grow awareness of your business, get people over to your site is a content marketing plan.
5 Lessons Tennis Can Teach us about social media
You may be asking yourself, what’s does tennis have to do with social media? Glad you asked.
How to Change your Facebook Link Image and Text
Change the Facebook Link Image and Text when you share your website or blog post on Facebook to maximise the use of the space and encourage more click throughs.
What is a Facebook Pixel – How to Create and Install
Step by step instructions on how to create and install a Facebook Pixel on your Wordpress or Shopify website so that you can start stalking (re-targeting) your website visitors with Facebook Ads.
Must Have WordPress Plugins
It’s fantastic that we have so much choice for plugins, but it’s also a bit of a trap. So, it’s important to carry out due diligence when selecting a plugin to avoid (or at least try to avoid) any issues.
Facebook Page Photo Size Guide | 2018 |
Your guide to Facebook cover photo size, Profile photo size, Our Story photo size, Facebook posts photo size, Facebook blog photo size and Facebook video sizes.
What type of Facebook Ad campaign is right for you?
We explore the types of campaigns you can run through Facebook Advertising, you’ll be able to better match your activity to your business goals.
Turn your Facebook reach into new followers
Turn your Facebook Reach into new Followers I am first going to explain something which I know confuses many. If you have 500 followers and a post has an organic reach of 300, this organic reach is not just people who follow your page. Likewise if you have 500...
Facebook Boosted Post vs Ad: What is the Difference?
Facebook Boosted Post vs Ad: What is the Difference? “Your post “xxx” is performing better than 95% of posts on that Page. Boost it for $20 to reach up to 5,000 more people” Seen that popup on your Facebook recently, its so tempting right? The opportunity for...
5 Ways to Grow Your New Facebook Page
Getting some likes on the board and traction can be hard with a new Facebook Page, so here are 5 ways you can start to grow your account likes.
How to Monitor your Competitors with Facebook Tools
Did you know that you can see how many new likes your competitor got last week? What their most popular post was and see the adverts they are running??
How to Create a Facebook Page Video Header
How to Create a Facebook Page Video Header We all know how powerful Facebook videos can be, but I was personally blown away when I saw a video used EFFECTIVELY in a Facebook page header, its such a great way to greet someone to your page. So thanks Wholehearted...
9 Tips to Increase Your Sales Conversion Rate
9 Tips to Increase Your Sales Conversion Rate Guest Post by: Optimise and Grow Online The best digital marketing strategy is the one that converts – right? But how do you make that happen? Better still, how can you improve your strategy to increase your sales...
The Rules of Running a Facebook or Instagram Competition in Australia
The Rules of Running a Facebook or Instagram Competition in Australia Update - From August 2020 you can now run a National 'Game of Chance' competition online through your social media channels. Here you will find ALL the rules for Facebook, Instagram as...
How to make money from your blog or website
So you’ve started a blog or website on something you love, you’re starting to get some interest from people and now you want to make some money from it…
A Guide to Planning and Scheduling Your Instagram Feed
A guide to how I plan, create and schedule my Instagram so its not taking up all my time. I’ve used this technique over the last 3 months to grow by 1,000 new followers.
30+ Aussie Bizmums who turned their passion into profit
We’re sharing the stories of over 30 Aussie Business Mums, I asked how/why they got started and are they actually making money?