Content Marketing Blogs
The Crucial Differences Between B2B and B2C Marketing
B2B and B2C marketing can be thought of as cousins: they share a level of DNA but are, effectively, two separate entities. Anyone responsible for any marketing element – be it for your own company or within an employed business framework – should be aware of the very...
Creating a values-based content strategy
Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!
7 non-salesy tips for content that converts
Learn how to create content that converts to paying clients.
The un-sales funnel approach to content marketing
The un-sales funnel approach to content marketing Guest Post from meld business Services We all know the traditional approach to content marketing, using the sales funnel. In case you haven’t heard about it, it looks like an upside down triangle and represents how our...
Free Digital Marketing Courses Australia
Free Digital Marketing Online Courses Focus on one area of your business to improve – learn, then apply that learning before moving to the next course (we see too often people doing course after course without actually applying what they have learnt). ~ Free...
What is a content marketing plan and why do you need one?
The best and easiest way to grow awareness of your business, get people over to your site is a content marketing plan.