WooCommerce is a great option for SMEs as it is user-friendly, secure and scaleable.  In fact, WooCommerce is suitable for businesses of all sizes and is the most widely used eCommerce platform (it’s even bigger than Shopify), powering 30% of all online stores.

While WooCommerce is a free plugin designed for WordPress websites, there are additional costs involved.  You will need to factor in the cost of a web host as well as the cost of additional plugins for more ‘wow’ designs and themes and for expanded functionality.  That said, WooCommerce can be a really affordable platform and you can customise it according to your needs and budget.

Shopify is a hosted eCommerce platform which offers a set fee for services such as website hosting, backups, maintenance and security, whereas WooCommerce is a self-hosted platform.  You pay a monthly fee for Shopify which increases according to the number of additional services in your package, whereas the basic WooCommerce software is free.  However, with WooCommerce, you pay for every other service such as web hosting, expanded features, security etc but you do have greater flexibility over functionality.

Developers love WooCommerce because it’s a flexible, customisable platform which allows businesses of all shapes and sizes to successfully set up their online stores and basically sell anything.  It’s an all-in-one solution that is easy to install, set-up and use which is why it’s a favourite among web developers.

Both Wix and WooCommerce are great platforms, but they are very different.  One isn’t necessarily ‘better’ than the other, but you do need to choose a platform according to your specific requirements.  WooCommerce has a reputation as being good for e-commerce stores because of its versatility, its design and configuration as well as its powerful performance with regards to online sales.

These two platforms have their own strengths and it’s probably best to get advice from an expert so that you make the right choice for your business.  One major difference is that Shopify is a closed platform where the features are linked to paid plans, whereas with WooCommerce, you have far greater flexibility when it comes to extra functionality.  Making a choice between the two will also depend on your own technical skills and preferences.

Yes.  WooCommerce software is built on WordPress coding and will only work on a WordPress site.  WordPress software enables you to create a website or blog, while WooCommerce is a plugin that enables you to turn your website into an online shop.