LinkedIn is a hugely popular social networking platform for people to demonstrate their expertise, share knowledge and connect with their peers and potential clients.  A LinkedIn consultant is someone who is well-versed in the intricate workings of LinkedIn and who knows how to use the site’s features effectively to help businesses and individuals engage with the ‘work-ready’ LinkedIn community to boost their careers or help their business grow.

Yes.  In fact, it can be extremely beneficial to pay an expert to create a well-crafted LinkedIn profile for you.  A specialist who is experienced in this social networking platform will know all the tricks to building a professional profile that helps you establish your credibility, build your brand, network effectively and stand out from the crowd.

The LinkedIn landscape can be tricky and although it offers many opportunities for individuals and businesses to engage with their target audience and grow their profiles, the process can be complicated.  To become a LinkedIn Expert, you need hands-on experience with all the marketing strategies of this social networking platform so that you can offer informed advice to others on the best ways of leveraging its massive reach to their advantage.

A LinkedIn expert will work with their clients to first gain a deep understanding of the person and/or the business and then use the platform effectively to grow that individual or business’s profile, build credibility and target the right leads.  Their tasks will include optimising your profile, photo and headings, ensure your messaging is consistent, investigate content creation opportunities and get authentic testimonials.