Free Digital Marketing Online Courses

Focus on one area of your business to improve – learn, then apply that learning before moving to the next course (we see too often people doing course after course without actually applying what they have learnt).

~ Free Digital Courses ~

Google Digital Garage

Learn the skills of the future with Google for free!!

Accelerate your career or business with an online digital skills course in everything from marketing to coding and beyond. Google have a range of courses have been designed to help you in career or business, you can choose to do individual modules or you can take the whole course. Area of study include:

✔️ Fundamentals of Digital Marketing
✔️ Get A Business Online
✔️ Make Sure Customers Find You Online
✔️ Understand Customers Needs & Behaviours
✔️ Build Confidence With Self-Promotion
✔️ Introduction to Wellbeing
✔️ Effective Networking
✔️ Speaking In Public
✔️ Understand The Basics Of Code

Google also have a range of webinars covering topics from Google Analytics, Digital Marketing Strategy, Social Media Strategy, Building Presentations, Writing For Social Media and more!!

Learn More

PPC University From WordStream

PPC University is a free PPC marketing course created by the experts at Wordstream, there are two basic modules and then a more advanced module for those who want to take their knowledge to a more advanced level.

Module 1 (PPC101) covers an introductory level information about what PPC is, setting up the structure of a good account, understanding the importance of keywords and explaining what some of the key terms mean.

Module 2 (PPC102) covers finding the right keywords, using negative keywords (super important!), writing great ads, and ad extensions.

Advanced PPC covers information about remarketing, running dynamic campaigns, automating your bid strategy and keeping up with your competitors plus a whole lot more!!

Find Out More About PPC University

Google Analytics Academy

It’s another free course thanks to Google but the power of Google Analytics is something that all business owners should understand. This powerful tool tells you exactly how many people have been to your website, where they came from (including the location, the device (ie. desktop or mobile) and the marketing source. The range of courses from Google Analytics include Analytics For Beginners, Advanced Google Analytics and Google Analytics for Power Users, so really something for everyone!!

Find Out More

No time to learn and would prefer to have someone do the work for you, check out our social media managers on the Digital Mums Directory.

~ Email Marketing ~

Mailerlite Academy

If you’re curious about email marketing you’re in good hands with Mailerlite, this is one of our favourite email marketing platforms here at the Digital Mums Directory. In this free course you will learn all the best features of Mailerlite to start your email marketing campaigns including an email marketing masterclass. You can also learn how to create newsletters, landing pages and websites via Mailerlite.

Find Our More About Mailerlite

Need help from an email marketing expert? Check out our professional email marketers here to help and support you with your email marketing.

~ Social Media ~

Facebook Blueprint

A range of FREE courses offered by Facebook themselves, this is perfect for anyone new to the platform or anyone who wants to learn more about Facebook Advertising.

✔️ How to setup your page
✔️ How to create posts
✔️ How to setup a Facebook Ad Campaign
✔️ Basics of Instagram

Visit Facebook Blueprint Courses

Later Instagram Courses

If Instagram confuses you and gives you headaches, then these FREE courses by Later are going to help you BIG TIME!

Some of our fave picks are
✔️ How to Create an Instagram Content Plan
✔️ How to Write Engaging
Instagram Captions
✔️ How to Get Your First 1000 Followers

Watch the Tutorials

If you’re keen to get help with your SEO, check out the SEO Experts on the Digital Mums Directory.

Do you have a course our audience should know about?

Email hello@digitalexpertsdirectory.com.au and lets see what we can do about adding it to our list.

Other great guides by the Digital Mums Directory

How to create a custom business email address

Let people know you mean business by having a *real* email address when they are dealing with your business … even if you don’t have a website yet! Read on to find out how and grab a sneaky discount.

Taming the Chaos: 6 Tips to Keep Your Office Organised

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