If you’re looking to become a Facebook Ads consultant, your best bet is to first do an online course and get certified.  The most widely recognised certification is the Facebook Blueprint Certification which you get by completing a training program run by Facebook itself.  

You’ll need to be familiar with things like Facebook Business Manager, the Facebook reporting tool, Facebook Pixel, the various sales funnels, how to customise audiences, analyse competitors etc.  You’ll also need to know how to use graphic design tools and have the passion, drive and dedication to succeed in this competitive space.  Completing a course on Facebook Ads is the first step, but there’s no substitute for on-the-job work experience if you want to become a consultant.

While it’s possible to run your own programme of Facebook ads, the best results are generally achieved with specialist help.  A Facebook Ads expert will have the experience and skills to plan, create and place your ads so that they’re targeted to the right audience and will achieve the desired outcomes.  Hiring an expert means you get access to the most up-to-date information, tools and trends to get quality leads and a high conversion rate.

While it’s possible to run your own programme of Facebook ads, the best results are generally achieved with specialist help.  A Facebook Ads expert will have the experience and skills to plan, create and place your ads so that they’re targeted to the right audience and will achieve the desired outcomes.  Hiring an expert means you get access to the most up-to-date information, tools and trends to get quality leads and a high conversion rate.

Facebook Ads specialists devise, build and manage social media marketing campaigns on the Facebook Advertising platform. This includes tracking, monitoring and analysing the results of each campaign.

While it’s not difficult to get to grips with the basics of Facebook Ads, a great deal goes into creating and managing successful campaigns.  Knowing how to target specific audiences, what type of Facebook Ad is best suited to achieve the campaign objectives, understanding Facebook’s metrics etc are all important skills that can only really be developed over time and with experience.  So while it’s possible for a beginner to learn about Facebook Ads, it’s a complex and competitive landscape and success doesn’t come easy.

Facebook uses an auction system to determine which ad to show to certain users and this can prejudice smaller businesses which don’t have big advertising budgets.  As with all the other social media platforms, Facebook’s age demographics come into play with regard to advertisements and this may be a disadvantage to some businesses.

That said, Facebook is still one of the most extensive social media platforms and offers advertisers plenty of opportunities to successfully market their products or services.