The fee for a marketing strategist really does depend on the individual’s experience and skills, but as a ballpark, you can expect to pay between $100 - $300 an hour for their services.  A marketing strategist may also charge a fixed project fee.  Bear in mind that a good marketing strategist can deliver value that lasts for years and the benefits can far outweigh the initial cost.

A marketing strategist is responsible for researching, developing, implementing, monitoring, updating and communicating a marketing strategy which meets a business’s commercial goals.  The strategy will involve multiple channels and can incorporate many different elements such as content development, email and digital marketing, paid media, customer engagement, events etc. 

The amount you pay a marketing consultant will depend on a number of things, including their level of experience, the type of work you need them to do, whether you need them for a one-off project or a monthly retainer etc.  If they’re charging per hour, a ballpark figure is between $85 - $300.

A freelance marketer’s earnings will depend on the rates they charge and how much work they do.  According to Glassdoor, the average salary for a freelance marketer is $58 000 per year in Australia.

Successful marketing consultants have a broad range of business, technical, analytical, inter-personal and communication skills.  To be a good marketing consultant, you need to be able to quickly gain a deep understanding of the client’s business, its brand identity and messages, audiences, objectives and KPIs so that you can analyse and improve on their current marketing strategy.

A good marketing consultant will need strong communication skills to work across disciplines, and be able to plan and co-ordinate a variety of targeted marketing activities which deliver sustainable success.