How to setup Facebook Messenger as part of your Marketing


Facebook Messenger is a relatively new way to market your products or services to your audience.

It has a high success rate delivering on-time messages.

BUT please don’t OVERUSE it and annoy your customers and make sure you understand Facebook SPAM rules when using Facebook Messenger as part of your advertising. (I’ll include all links below).

Let’s Get Started…


Types of Facebook Messenger Bots 


Facebook Comments 

Facebook Comments

“Please comment ‘thanks’ to receive our free xyz”

This is probably one of the most common ways, and allows you to build your list quickly by providing a freebie to people who comment on your Facebook Post, this then subscribes the people to your Facebook Messenger Bot (meaning you can send them further messages). This is a very similar technique used to subscribe people to your email list, you can also add an extra step here and ask for emails in the message therefore adding this new contact to your email subscription list also.


Website Button

This allows you to place a button on your website which opens up a Facebook Messenger box to your business when clicked. You may already use a similar tool for your email subscription which this could replace or you might offer a custom product so rather than collect details on an online form, people can send you a Facebook message– if you want set questions, you can do that too.

Send To Messenger Button


Similar to the way the button works this also opens a Facebook Messenger box straight to your business. Each of these setups allows you to dictate what wording you would like to use, so you can be as specific as you like to the offer/product/service you are using the tool for. This URL option can be used on platforms such as Instagram, build your own buttons on your website or email marketing.


Website Slide-in or Top Navigation Bar

This allows you to add a helpful “how can I help you” slide-in on your website using Facebook messenger as the communication tool.  You can set the pages you would like it to show on, allowing you to “help” people who may be on a particular page. You can also set up an auto-response for a couple days later just to ask how they went. While these people are added to your subscription list I think its important to note they may not understand that so perhaps be careful how to further communicate with them.

acebook Messenger - Website Slide in



How to create a Facebook Bot

Introducing ManyChats (no affiliation, I choose this platform as its widely used and therefore you will find lots of support on You-Tube, Facebook groups etc).ManyChat

The first thing you need to do is create an account with ManyChats (its free to start with, but depending on how you use it can cost $10 per month for up to 500 subscribers).

Connect your Facebook Page with your ManyChats account.

Read on for ‘how to guides’ but essentially you will need to visit: to really get started.


How I Setup My Facebook Comments Post on the Digital Mums Directory

Many Chats has lots of video tutorials, but I thought I would run through how I setup the Facebook Comments Post  that ran recently.

  1. Create a post in Facebook, ensure your wording is clear and people understand you will message them.
  2. Schedule this post for a later date.
  3. Click ‘Growth Tools’ from your side menu.Facebook Messenger ManyChats Growth Tools
  4. Click ‘+New Growth Tools’
  5. Give it a name and select ‘Facebook Comments’
  6. Select the post you will be using (you may need to use the post number if it doesn’t show in the list).
  7. Complete the other details such as how quickly you want the message sent, what phrases people can use (tip people type other things so best not to make it exact).Facebook Messenger ManyChats Facebook Comments
  8. Press ‘Next’ to move to the next step.
  9. Write your welcome message and ask them what you want them to do (they must respond to this message to be considered a ‘subscriber’).
  10. For the example above, I asked people for there email to send the freebie (I could have also sent it via messenger as a link, but chose to have them added to my email subscription also)
  11. If you are going to be integrating these contacts into your email subscription, you will need to use Zapier (or create an account with Zapier) and create a ‘Zap’ between ManyChats and MailChimp.Zapier ManyChats and Mailchimp
  12. Once everything is correct, set to ‘Active’


Once they are a subscriber, your options are endless, however I would be mindful what you send as this is a very personal space (must more so that emails).


Things to keep in mind

  • Keep the messages personal – you might be using a bot, but don’t make it seem like they are talking to a robot
  • Keep your messages short – you are now entering a very personal space
  • Don’t oversend messages – same as above
  • Regularly clean your lists, don’t send to people who aren’t responding
  • Read Facebook SPAM rules – you can’t sell to people on a message after 48 hours


Do you need help, but not sure where to start?

Search our directory of Australian Virtual Assistants to help manage your business virtually – Admin Work, Social Media Management, Website or find a reliable marketing expert or strategist


Let us Help You

Would you rather someone do it for you? Hit the button below, tell us some more and I’ll get a Digital Mum to provide you with a quote  (we’ll be chatting via Facebook Messenger of course!!!).


Don’t forget to follow us on our Socials!

How Can We Help?